A (Principally) Homosexual, Superstar-Stuffed Celebration Returns to the Bowery

A (Principally) Homosexual, Superstar-Stuffed Celebration Returns to the Bowery


Beige, the Tuesday night party at the B Bar and Grill, ends its hiatus after seven years.

The gay pride scene at Beige, now held once a month at the Bowery Bar and Grill.CreditDolly Faibyshev for The New York Times

Boîte: Beige

East Village

Beige is back. For 17 years, this Tuesday night party at the Bowery Bar and Grill was an essential stop on the gay-fashion-downtown night life circuit. It was a place where celebrities, models and Page Six habitués bumped booties and spilled vodka cranberries alongside striving artists and handsome pleasure seekers. But it ended in 2011, as the Bowery was beset by luxury real estate.

While some have tried to replicate the Tuesday magic elsewhere, the efforts never took off. So after being asked a million times to resurrect Beige, Erich Conrad, the party’s founder, finally agreed to the reboot in May. But with one big change. “Let’s do it once a month,” Mr. Conrad said. (The next one is July 10). “It takes that long now to make plans with anyone.”

The Place

It’s still at the Bowery Bar, the former gas station with its patio where people smoke like it’s 1999. The trees are taller and the grass that snapped countless high heels is paved over, but the rest is thankfully preserved: the tin-roof outdoor bar where ordering drinks is a contact sport, the glowing George Nelson bubble lamps that hang over the dining room, the packed dance floor that keeps hopping well past 1 a.m.

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Erich Conrad, the party’s founder, at Beige.CreditDolly Faibyshev for The New York Times

The Crowd

O.K., the crowd has gotten older, too, at least for the party’s inaugural run. By the second one, in June, veterans were being replaced by younger faces who were still in diapers when Beige started.

Still, the scene remains mainly gay and highly fashionable, and, just like before, sprinkled with celebrities. Half the cast of “The Boys in the Band,” including Zachary Quinto, have been spotted there. So has the actor Matthew Wilkas (the Olympian Gus Kenworthy’s boyfriend) and, less predictably, Ansel Elgort.

The Playlist

Guest D.J.s spin each month. In June, Alix Brown and Ty Sunderland played tunes from the 20th century, with hits from Deee-Lite, Black Box and the Pointer Sisters. But as it got later, the music caught up with the current era, with cuts from Troye Sivan, Nicki Minaj and Kim Petras.

Patrons at Trysexuality Tuesday at Beige in June.CreditDolly Faibyshev for The New York Times

Getting In

No cover, no list and just a little attitude. That’s always been the not-so-secret key to Beige’s long-term success. The handsome doorman with a headset serves more as traffic cop than bouncer, funneling in the clusters of boys in an efficient and friendly manner.

Drinks

As before, this is not a craft cocktail joint but more a vodka soda watering hole ($10). There’s also beer (starting at $8) and prosecco ($11). And for those who want to live it up on Tuesday, a bottle of Veuve Clicquot will set you back $125.

Beige at B Bar & Grill, 40 East Fourth (corner of Bowery); 212-475-2220; bbarandgrill.com. First or second Tuesday of the month, 9 p.m. to 3 a.m.



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