Place Your Bets on the New Millennial Pink

Place Your Bets on the New Millennial Pink


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Millennial pink is dead! Long live the next millennial pink!

For such a cuddly color, millennial pink has a surprisingly tight grip on the fashion world, holding the de facto title of “It” hue for three years (at least). But evidence suggests that its stubbornly photogenic reign may be nearing an end. Does this mean that a new age is upon us, one where all colors live in harmony and are appreciated equally? In the immortal words of Cher Horowitz: as if! Fashion loves a (sartorial) dictator, and so naturally the industry has already started to look for a suitable heir. Here, four experts make the case for the shades that will dominate in the years to come. Which one gets your vote?

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Safety Orange

Apologies, Elle Woods: Orange really may be the new pink. The color was all over the spring 2018 runways (most prominently at Marc Jacobs, Calvin Klein and Tom Ford), and we’re not talking subtle hits of melon. The hue du jour is one that shouts — not unlike the siren that screams before disaster.

“Safety orange is, I think, the very opposite of millennial pink: It’s extreme, arresting and even a little bit disconcerting, all adjectives that could coincidentally describe our brain space in the current climate.” — Maura Brannigan, senior editor at Fashionista

Balenciaga leather bag, $2,085 at matchesfashion.com; Retrosuperfuture sunglasses, $157 at matchesfashion.com; Marni resin earrings, $330 at Totokaelo, totokaelo.com; Rachel Comey crepe midi-dress, $495 at Totokaelo, totokaelo.com; Maryam Nassir Zadeh patent leather mules, $363 at needsupply.com.

Melodramatic Purple

The trend was already incubating when Lorde stepped onto the red carpet at the 2017 MTV Awards in a light purple confection and gave it a name. In honor of the singer’s latest album, “Melodrama,” Emilia Petrarca of The Cut christened the lilac hue “melodramatic purple.” Since a catchy name is essential to the success of a color’s reign, melodramatic purple is already ahead of the game. It’s as if millennial pink grew up and became a sulky teenager: moody, but also pretty sweet.

“You could say that melodramatic purple is an androgynous color, but one that doesn’t take itself too seriously. It’s happy and sad at the same time.” — Emilia Petrarca, fashion news writer at The Cut

Bonne cotton suit, $250 at Opening Ceremony, openingceremony.com; Eyevan silvertone aviators, $550 at net-a-porter.com; No. 6 nubuck clogs, $290 at No. 6, no6store.com; J. Crew nylon-spandex bathing suit, $68.60 at J. Crew, jcrew.com.

Gen Z Yellow

Like the sartorial version of sunshine, this color instantly lifts moods — and works great with a tan. Last summer, Haley Nahman of Man Repeller coined the term “Gen Z yellow” to describe the shade that was dominating her social media feeds. And while it may be beloved by the younger generation, it found its best advocate in the millennial dream girl Greta Gerwig when she wore it to the 2018 Oscars.

“Gen Z yellow is both off-putting and show stealing, making it perfect Instagram bait. I like it because it’s implicitly ironic, communicating happiness and alarm in one fell swoop.” — Haley Nahman, deputy editor at Man Repeller

Mara Hoffman organic cotton-linen top, $225, and pants, $295, at marahoffman.com; A.L.C. calfskin tote, $595 at shopbop.com; Everlane cotton shirt, $55 at everlane.com; Mercedes Castillo leather pumps, $425 at mercedescastillo.com.

Neo Mint

The future will be minted, at least according to Jane Monnington Boddy, the color director of the forecasting firm WGSN, who predicts that, come 2020, this pastel shade of green will rule. Ms. Monnington Boddy says the color is an evolution of the gender-neutral trend that was key to millennial pink’s success. It looks like a stick of Spearmint gum that’s just been unwrapped — and feels as fresh.

“Neo Mint has a cool, futuristic tech feel but also connects with plant life and nature, as we become more and more focused on preserving our planet” — Jane Monnington Boddy, color director at WGSN

Indress Laurence merino wool Lurex sweater, $360 at No. 6, no6store.com; Mara Hoffman cotton shirt, $250 at net-a-porter.com; Creatures of Comfort pebbled leather pouch, $195 at Creatures of Comfort, creaturesofcomfort.us; Adam Selman tulle dress, $495 at Opening Ceremony, openingceremony.com; Cos twist-front swimsuit, $49 at Cos, cosstores.com.



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